Unleashing the Power of Time Management for Mompreneurs

Hi, Mamas! Today, I want to discuss a topic that holds great significance for us as mompreneurs: taking control of our time. As the founder of Unbound Mama, a virtual assistant agency that caters to mompreneurs, I’m passionate about helping you reclaim your time and achieve harmony in your work and life. So, let’s explore the unique challenges we face, discover mindset tricks to overcome them, and unlock the hidden potential within our schedules.

The Illusion of Busyness:

As mompreneurs, we find ourselves constantly juggling a multitude of responsibilities. We have to manage not only our work schedules but also our personal commitments and the routines of our children. This balancing act can be challenging and overwhelming at times.

In our society, there is a common belief that being busy all the time is a sign of productivity and success. We often feel pressured to constantly fill our schedules and be in a state of constant motion. However, this notion can be misleading and detrimental to our well-being.

The truth is that constantly being busy doesn’t necessarily equate to being productive. In fact, it can lead to burnout, exhaustion, and a sense of never having enough time. It’s easy to fall into the trap of believing that the more tasks we have on our to-do list, the more accomplished we will feel. But in reality, it’s about the quality of our actions and how effectively we manage our time.

Feeling overwhelmed and lacking control over our time is not a sustainable approach. It can leave us feeling stressed, drained, and unable to fully enjoy both our work and personal lives. Instead of striving to be busy all the time, we should strive to be purposeful and intentional with our time.

By challenging the notion that being busy is the only path to success, we can free ourselves from the pressure to constantly fill our schedules. We can begin to focus on what truly matters and prioritize tasks that align with our goals and values. It’s about finding a balance that allows us to be productive without sacrificing our well-being and happiness.

Ultimately, it’s important to recognize that being busy for the sake of being busy is not the goal. The goal is to be productive and efficient in our actions, making sure that the time we invest in our work, personal commitments, and family life is meaningful and fulfilling. By shifting our mindset and embracing a more mindful approach to time management, we can break free from the cycle of busyness and create a more sustainable and fulfilling life as mompreneurs.

168 Hours: Gaining a Fresh Perspective:

In the book “168 Hours: You Have More Time Than You Think,” Laura Vanderkam presents a powerful concept. Regardless of our circumstances, we all have the same 168 hours in a week. It’s impossible to create more time, but we can gain a fresh perspective on how we utilize it. By tracking our time for a week, we become aware of how we allocate those precious hours and identify patterns and areas where improvement is needed.

Unveiling Hidden Hours:

Once we’ve assessed our time usage, it becomes clear that we still have ample hours available. Subtracting essential activities like sleep, work, and basic routines, we discover a surplus of time that often goes unnoticed. This realization prompts us to question where our time truly goes. By understanding this, we can make intentional choices and prioritize activities aligned with our goals and values.

Time as a Choice:

Shifting our mindset is crucial. Viewing time as a choice rather than a limitation empowers us to allocate it according to our priorities. We have control over how we spend our hours. Laura Vanderkam emphasizes that by acknowledging this control, we can make intentional decisions that lead to a more fulfilling and balanced life.

Practical Steps for Effective Time Management:

To maximize productivity and regain control of our time, we can implement practical strategies. Time blocking, a method that involves scheduling specific blocks for various activities, proves invaluable. By dividing our day into manageable segments, we reduce distractions, create structure, and prioritize essential tasks. Additionally, analyzing our priorities, identifying non-negotiable tasks, and exploring delegation or elimination options allow us to optimize our time usage.

Overcoming Time Management Challenges:

As mompreneurs, we face unique challenges in balancing work and family commitments. However, by employing the strategies discussed above, we can overcome these obstacles. Flexibility in work arrangements, such as remote work or flexible hours, can contribute to a more harmonious lifestyle. By taking control of our time, we can dedicate ourselves to activities that matter most, ultimately leading to personal growth, quality relationships, and pursuing our passions.


Reclaiming control over our time is a transformative journey for mompreneurs. By embracing a fresh perspective and implementing effective time management strategies, we can unlock hidden hours and make significant strides in our personal and professional lives. Remember, time is a precious resource that we have the power to shape. Let’s choose wisely, prioritize our goals, and create a fulfilling and balanced life that aligns with our values.

About Jenna Thomasson

Jenna Thomasson is the founder and CEO of Unbound Mama, a blog and community for mothers who want to create and grow their businesses while also nurturing their families. As a mompreneur herself, Jenna understands the unique challenges that come with juggling entrepreneurship and motherhood, and she is passionate about empowering other women to pursue their dreams without sacrificing their families or their sanity. Before starting Unbound Mama, Jenna worked as virtual assistant, where she honed her skills in branding, content creation, and digital marketing. With Unbound Mama, Jenna aims to create a supportive and inclusive space where mothers can connect, learn, and grow together. Through her blog posts, VA Agency, and community events, Jenna provides practical advice, inspiration, and encouragement to help mompreneurs thrive in both their personal and professional lives. In her free time, Jenna enjoys hiking with her family, reading personal development books, and playing with her kids.